Expression of Interest are invited for Customer Acquisition and Activation Agency/Firm The International Finance Corporation (IFC), the private sector arm of the World Bank Group (WBG), promotes sustainable economic growth in developing countries by financing the private sector and mobilizing private capital in local financial markets and international institutions, and providing advisory and risk mitigation services to businesses and governments to increase access to financing opportunities and financial inclusion. In 2023, IFC Advisory Services partnered with Enda Cash Tunisia, a payment institution and part of the ENDA group under which IFC provides technical assistance to expand the adoption and use of digital financial services across the country. Enda Cash seeks to deploy a digital financial service targeting the Tunisian mass market. The result of this support is expected to improve access to financial services for the unbanked/underbanked population in Tunisia. The customer acquisition objective of this project aims to directly reach the market with the following key objectives: Tender Link : http://www.worldbank.org/en/about/corporate-procurement/business-opportunities/administrative-procurement?order=desc
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