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Tenders are invited for Strategic Communications and Branding Consultant Closing Date: Sunday, 01. Nov 2026 Intervention Sector(s): Communications & Media, Conflict Resolution, Development, Good governance and transparency, Refugees Remuneration range: 2000 to 3000 (USD) Duration of Contract: 12 working days between 2 November and 20 December 2026 1. Background Who We Are Overview Threads of Peace, commonly known as House of Peace (HOPE), is a local non-governmental organization based in Lebanon. It began as a local initiative in 2012 and was officially registered in 2019. The organization was formed by a group of young people from diverse backgrounds who shared a common purpose and a desire to contribute to a better future. Initially focused on providing humanitarian assistance to displaced communities, the organization gradually expanded its mission to promote social peace, advocate for conflict sensitivity, and support communities across Lebanon. Today, we work with communities, civil society actors, the private sector, and public institutions to foster peaceful coexistence, strengthen relationships, and promote inclusive and conflict-sensitive approaches. Our Vision We envision a diverse community living together in peace. Our Mission Threads of Peace mission is . to support social peace, mainstream conflict sensitivity, and promote the well-being of different communities, civil society actors, as well as the private and the public sectors. Our Core Values Threads of Peace is guided by six core values: Non-violence: Avoiding harm, promoting peace, and seeking alternatives to violence. Participation: Ensuring individuals have opportunities to engage in decisions and activities affecting their lives and communities. Diversity: Recognizing, respecting, and appreciating differences among individuals and communities. A Supportive Environment: Fostering conditions that promote well-being, growth, inclusion, and mutual support. Accountability: Maintaining transparency, integrity, responsibility, and ethical practices. Development: Encouraging continuous improvement, positive change, and sustainable growth. 2. Purpose of the Consultancy Threads of Peace seeks to recruit a Strategic Communications and Branding Consultant to strengthen the organizations media and communications approach, enhance its visual identity, and establish clear communication strategies, policies, and guidelines. The consultancy aims to ensure that Threads of Peace communicates its work consistently, strategically, and effectively while preserving the organizations authentic identity, values, and community-centered approach. The consultant will work closely with the Executive Director, the Media and Communications Officer and relevant program teams to develop three main components: 1. Communication Strategy: Develop a tailored communications strategy, identifying its objectives, target audiences, key messages, intended media outcomes, appropriate communication approaches and follow-up plans, while making sure communication is conflict-sensitive. 2. Branding, Visual Identity and Communication Standards: Strengthen and standardize existing visual identity by developing practical branding tools and templates that build on the organizations established visual style. The overall objective is to establish a unified communication framework that strengthens Threads of Peaces visibility, improves how its projects and impact are presented, and supports the Media and Communications Department in its long-term work. 3. Scope of Work and Key Responsibilities 3.1 Communications Strategy The consultant will: Review the organizations social media and communication materials as well as projects documents. Conduct consultation meetings with relevant projects team, coordinators and the Media and Communications department. Develop a single overarching communication strategy with modular, projects-specific fact sheets/annexes tailored to active projects, and addressing the below areas- while ensuring that the strategy reflects the organizations mission, organizational values, and commitment to conflict-sensitive communication: Map organizational objectives, ongoing projects, and target groups. Design a standardized communication framework outlining core objectives, target audiences, and key messaging. While finding appropriate CS ways to present the programs activities and results to different audiences. Define practical guidelines for ethical storytelling, consent, and conflict-sensitive communication. Establish clear content approval workflows and branding standards across digital and print channels. 3.2 Branding, Visual Identity, and Communication Standards The consultant will work collaboratively with the Media and Communications Department to establish practical guidelines and tools that enhance visibility while preserving the organizations authentic identity. The assignment focuses on standardizing existing assets rather than creating an entirely new brand. The consultant will develop a comprehensive framework covering: Visual Identity & Brand Assets: Appropriate logo usage, placement, sizing, spacing, and multi-partner/donor branding rules. Application of the existing organizational color palette, typography, and visual hierarchy. Visual standards for social media posts, digital communications, reports, presentations, official documents, and publications. Guidelines for photography, imagery, and graphic elements, ensuring consistency across printed and digital materials. Media Policies & Ethical Guidelines: Photography & Videography Standards: Ethical protocols for capturing, selecting, storing, and publishing visual media. Consent & Privacy: Procedures and templates for obtaining informed consent, with specific protections for children and vulnerable groups. Tone of Voice & Messaging: Guidance on maintaining consistent, inclusive, respectful, and conflict-sensitive communication to avoid harmful narratives or stigmatization. Content Workflow & Social Media: Procedures for drafting, reviewing, approving, and publishing materials, alongside guidelines for responsible audience engagement. Disclaimers & Acknowledgments: Standardized requirements for integrating donor visibility and partner acknowledgments. 4. Required Qualifications and Experience The consultant should demonstrate: Relevant educational background in communications, media studies, public relations, marketing, branding, or a related field. Proven professional experience in strategic communications, media planning, and organizational branding. Previous experience working with INGOs, civil society organizations, humanitarian organizations, or development initiatives. Demonstrated experience developing organizational communication strategies, branding guidelines, or media and communications policies. Strong understanding of ethical storytelling, consent, safeguarding, and conflict-sensitive communication. Ability to translate organizational and project objectives into clear communication strategies and key messages. Experience facilitating consultations and working collaboratively with program and communications teams. Excellent analytical, writing, and communication skills. Proficiency in English and Arabic is required. 5. Timeframe and Workflow The consultancy will take place between November 2 and December 20, 2026, with a total number of 12 working days. The assignment will be implemented through the following phases: Phase / Activities Phase 1: Initiation and Review Contract signing, kick-off meeting, review of existing branding materials, communication practices, and relevant project documents. Phase 2: Consultations and Assessment Meetings with project coordinators, Media and Communications Department, and relevant teams to understand project objectives, audiences, communication needs, and existing gaps. Phase 3: Communication Strategy Development Preparation of strategic communications frameworks for Threads of Peace projects, including communication objectives, key messages, target audiences, and expected media outcomes. Phase 4: Branding, Visual Identity, and Communication StandardsDevelopment Development of organizational branding and visual identity tools, alongside media and communications policies and procedures, in consultation with the department. Phase 5: Review and Finalization Presentation of draft documents, integration of feedback, finalization of deliverables, and handover to the Media and Communications Department. All final deliverables must be submitted no later than December 20, 2026. The detailed distribution of the 12 working days across these phases will be agreed upon during the kick-off meeting. 6. Expected Deliverables The consultant is expected to submit the following two main deliverables: Deliverable Description: 1- Communication Strategy: Communication strategy outlining the communication objectives, target audiences, key messages, intended media outcomes, recommended communication channels, and approaches for presenting project activities and impact. 2 - Branding, Visual Identity, and Communication Standards: A comprehensive branding tools consistent use of the existing visual identity across social media, reports, publications, presentations, official documents, and other communication materials, while preserving the organizations authentic style. All documents should be submitted in editable formats, along with PDF versions for reference and implementation. The final documents must be practical, clearly structured, and ready for use by Threads of Peaces Media and Communications Department. How to apply Interested consultants should submit: An updated CV highlighting relevant experience. A brief technical proposal outlining the approach, methodolog Tender Link : https://daleel-madani.org/civil-society-directory/threads-peace-commonly-known-house-peace-hope/calls/strategic-communications-and-branding-consultant
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