| Project Detail |
Influencers advertising is increasingly important and attracts attention of policy makers and specialists in competition, advertising and consumer protection. In that context, the Public-Private Dialogue (PPD) looks to address the challenges faced by APEC economies related to influencers advertising, such as information that can be misleading, the lack of disclosure of sponsored content, advertising that can harm children, among others. This PPD seeks to propose best practices on influencers advertising standards for the benefit of consumer protection and competition policies, specifically in accounting the challenges mentioned above. The PPD will be basis for developing a Best practices document on influencers advertising measures and good practices. The PPD will be held at the margins of SOM 3 2024 in Peru. |
