| Work Detail |
Brightmerge, a leading energy intelligence provider for electric vehicle (EV) infrastructure planning, proudly announces its core role in the groundbreaking EV charging initiative led by OnPoint EV Solutions and Uptime EV Charger in partnership with Jacksons Food Stores. This ambitious project is bringing new EV charging stations to multiple retail locations across the western U.S., with Brightmerge powering the data-driven techno-financial analysis for every charging site. As part of the project’s planning phase, Brightmerge was tasked with analyzing profitability, infrastructure sufficiency, and optimization strategies to ensure financial and operational viability for each location. The Brightmerge team delivered rapid, high-resolution energy and financial analyses for every site, identifying internal rate of return (IRR), expected utilization rates, local traffic patterns, nearby charging competition, and much more - all within a matter of days. “Traditional methods of financial planning and site evaluation for each site would have taken weeks or even months to iterate through various design scenarios,” said Aviram Hadash, CEO of Brightmerge. “With our proprietary scenario modeling platform, we enabled Uptime EV Charger and OnPoint to confidently move forward with optimized, data-backed decisions - at scale and at speed.” Kerry Cepero, EVP of Uptime EV Charger added, “This partnership with Brightmerge is a major milestone in our journey towards delivering EV infrastructure solutions to our clients. By integrating Brightmerge’s SaaS solution and services into our Engineering, Procurement, and Construction (EPC) services, we are ensuring that our customers have access to the best possible installations while also contributing to environmental responsibility. Brightmerge’s embedded, technology-powered approach replaced manual modeling and static spreadsheets with dynamic, scenario-based decision support. This ensured that the infrastructure not only met growing EV charging demand but also maximized profitability across all planned locations. By providing holistic, end-to-end feasibility assessments, Brightmerge reduced engineering complexity and shortened the timeline for investment-grade project decisions. The result: faster time to deployment, smarter capital allocation, and higher confidence in long-term returns. The Onpoint/Uptime EV project represents a growing trend in the market, as leading Charge Point Operators (CPO) and EPCs seek strategic technology partners to accelerate site deployment with precision and insight. |
