Bangladesh Procurement News Notice - 8904

Procurement News Notice

PNN 8904
Work Detail Direct Fresh, a supplier of fresh produces, plans to introduce multi-layered vegetable farming and commercial hydroponics facility at its Rajendrapur farm.

The multi-layer farming will allow the company to produce 300 percent more from the same amount of land, the company said in a statement.

In a densely populated country with limited land, one can imagine maximising farming yields from the same land mass, according to the statement.

“From the very beginning, we have succeeded because we used out of the box strategies to implement things others failed or found difficult,” said Mishal Karim, co-founder and managing director of Direct Fresh.

“We took on challenges, often failed at first but tried again and again till we found the right approach. We launched some compelling business models that delivered results, getting us the traction in the market we see today.”

Direct Fresh is a new agribusiness that has emerged as one of the leading suppliers of fresh and safe agro products for households, wholesale markets, major grocery retailers and institutional customers in Bangladesh.

In a short span of three years, Direct Fresh has developed a loyal customer base of 20,000 households, according to the statement.

The company said its institutional clients' list includes Apollo Hospitals, The Westin, Radisson Hotel, a number of international schools, clubs and restaurants.

“It has been quite a journey to get where we are today. We set out with the mission to deliver unadulterated and chemical free produce to the market not really knowing how we would do it but ended up being one of the leaders in producing and selling safe produce in the country,” said Sam Bretzfield, co-founder and chairman of Direct Fresh.

“It is rare to find investment opportunities that look exciting from a commercial perspective, delivers value to the farmers and to the consumers,” said Sameer Ahmad, chairman of RSA Capital.

“RSA Capital sees Direct Fresh as a unique opportunity to invest in an innovative company while it scales up its reach.”

Other investment partners are Business Research International Corporation Inc, a global public and private equity investor and Razor Capital, a Bangladesh focused private equity fund.

“My family has been engaged in the agriculture business for decades. I see potential in a company that produces and sells directly to the market owning the own the entire warehousing, storage and distribution so it can cut out all middle men in the business,” said OusamahGillah, managing partner of Razor Capital.
Country Bangladesh , Southern Asia
Industry Food & Agriculture
Entry Date 15 Oct 2016

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