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The unveiling of the design comes just days after the groundbreaking ceremony for the project
The designs for two new towers as part of Phase Two of the Uptown project being developed in collaboration with Dubai Multi Commodities Centre (DMCC) have been unveiled by Brewer Smith Brewer Group (BSBG).
As per the contract awarded by DMCC, BSBG will be responsible for provision of design and executive architecture, interior design, lead consultancy and construction supervision services for the project.
According to a statement, the design of Uptown Phase 2 features two mid-rise commercial towers – of 23 and 17 storeys – providing approximately 70,000sqm of Grade A commercial office space, as well as 8,000sqm of F&B and retail.
The project has been designed to interact with the wider masterplan, as the towers open out to an activated central plaza, which will become the focal point of the wider Uptown Dubai district. The plaza will host a dynamic and diverse offering of activities from immersive art installations to music, film and fashion performances, said BSBG.
“The process of design involved analysing the masterplan beyond the plot boundary, to understand how to extract the most value for the client. We had the opportunity to look at the wider context of Uptown as a destination, and interpret the way in which that translates into our project. Complex mixed-use schemes such as this are hugely challenging, from the wider masterplanning to destination development – but it’s a process we really embrace within the studio, and we’re incredibly proud of the final outcome,” said BSBG Group Design Director Michael Lewis.
Philip Beckett, a Senior Design Architect on the project added, “Creating a connection between the upper level drop-off and the urban plaza was a key decision we made early in the design process. The introduction of the central spine enhances wayfinding and creates a multi-level F&B activation strategy with elevated terraces overlooking the plaza. This arrangement not only enhances the visual experience but helps to create a vibrant and energetic lifestyle destination. As we were working on a large urban masterplan, the immediate and wider context had to be considered with every design decision we made.”
BSBG is also the designer of Mercer House, the first residential project to be announced at Uptown Dubai, he concluded. |
