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A new strategic alliance will foreground JW Marriott and Autograph Collection banners and refresh existing luxury properties
Abu Dhabi National Hotels (ADNH) has announced a ground-breaking collaboration with Marriott International, signalling a pivotal move for three of Dubai’s major hotels.
This strategic alliance marks the commencement of a high-profile rebranding initiative, solidifying ADNH’s commitment to delivering leading-edge hospitality experiences in the region.
Under this enhanced partnership, effective 1st January, 2024, ADNH will operate these properties under the banners of JW Marriott and Autograph Collection Hotels.
The hotels, including JW Marriott Hotel Marina (formerly known as The Address Dubai Marina), Hotel Boulevard, Autograph Collection (formerly known as Vida Downtown Dubai Hotel), and The Heritage Hotel, Autograph Collection (formerly known as Manzil Downtown Dubai Hotel), are set to undergo this brand transformation.
CEO Khalid Anib said: “We are delighted to strengthen our relationship with Marriott International through this deal, which is in line with our overall strategy and the evolving dynamics of our business model. The JW Marriott and Autograph Collection brands are exciting additions to our diverse and prestigious portfolio.
“This strategic collaboration seeks to elevate Dubai’s hospitality sector by harnessing the distinctive strengths of ADNH and Marriott International. The initiative aligns with the vision to offer guests unparalleled luxury experiences, further solidifying Dubai’s position as a global travel destination.”
Marriott International Chief Development Officer (Europe, Middle East & Africa) Jerome Briet said: “The UAE is our largest market in the Middle East and our success in this market stems from our collaborations with world-class owners and developers such as Abu Dhabi National Hotels. These deals reflect our conversion friendly strategy, and our teams are committed to efficiently transitioning the three properties. With the addition of these hotels, we are excited to further expand our footprint in Dubai where we currently have a portfolio of more than 50 properties.”
Briet pointed out that as part of the rebranding process, each property will undergo carefully planned enhancements to deliver tailored and world-class experiences.
This approach ensures that guests continue to enjoy a seamless and elevated stay while reinforcing the commitment to delivering on-brand experiences and maintaining the highest standards of luxury. |
