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Trampoline park and entertainment group Bounce Inc is targeting rapid expansion across the Gulf after opening its seventh MENA venue in Riyadh last month.
The ladies only venue in Saudi Arabia is the first female only trampoline park in the world and is part of the company’s aggressive expansion plan in the region.
The trampoline park, freestyle activity hub has grown from its first venue in Dubai to Abu Dhabi, Al Ain, Jeddah, Doha and now Riyadh, with annual revenue growth of over 35 percent.
Bounce has over 230,000 square foot of entertainment space across its venues and said in a statement that it will triple this in two years as it aims to be present in seven countries by 2020.
Doran Davies, CEO of Bounce Middle East, said it will open new venues in Beirut, Dubai and Muscat in 2019, while construction is also underway in Bahrain, Al Khobar and a second venue in Riyadh.
He said: “We put an aggressive growth plan in place four years ago and we’ve been absolutely delighted to see that come to fruition ahead of schedule.
“The entertainment sector is largely underserved across the region, which represents a huge opportunity for our platform. Our roll-out plans include four new countries in the next 24 months. Expansion into Africa and East Asia is also on the cards for us at a later date.”
He added: “Along with growing the Bounce product our customers know and love, we’re also in the construction stage for two venues of our new Zero Latency concept – the world’s first free roam fully immersive virtual reality platform for the region.”
Doran said: “We continually enhance our product by offering new innovation like Free Run (parkour), the world’s largest cage football, zip lines and we’re the leading innovator in the Ninja Warrior space with our X Park Challenge course.
“However, the real differentiator was developing more than just a trampoline. Building a venue that inspires, develops, and grows your skills whilst being awesome fun.
“A number of competitor trampoline parks have gone out of business in recent years and we believe it’s the move to a freestyle venue that has allowed us to progress so rapidly in such a tough marketplace.”
He said the company has also seen growing interest from the corporate market as firms look for a different experiences for their employees. |
