Quotation Are Invited For Marketing And Electronic And Digital Content Project

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Quotation are invited for Marketing and electronic and digital content project Announcement The Ministry of Finance is pleased to invite you to participate in a tender whose subject is to request technical and financial proposals from companies regarding the marketing project and electronic and digital content as required in the terms and specifications booklet attached ( RFP booklet, and please note that this tender will close on Monday, 22/04/2024 at 12:00 pm. Note: Registration in the supplier register system on the e-procurement system is a prerequisite for accepting your bids and its importance in completing the award procedures followed by the federal government in the United Arab Emirates. Negotiations will be conducted with the owners of the best competitive offers. Please attach the National Added Value certificate, and attaching it entails a percentage of the evaluation scores, which affects the mechanism for calculating the final evaluation result (a new requirement according to the digital procurement policy of the Federal Government) Quotations (technical and financial) and other requirements are uploaded to the procurement system website. For technical inquiries: by e-mail (Deadline for inquiries 19 April 2024) Reem Al Shehhi raalshehhi@mof.gov.ae In case of any inquiries (financial only), contact Ms. Heba Ghazi Ali at the hgabuzarga@mof.gov.ae e-mail: If you encounter any problems / malfunctions / obstacles / difficulties in the system , you can request assistance and any other inquiries through the unified contact phone 800533336............................... Or e-mail: info@mof.gov.ae Summary of the required works: Website content Review and audit the content of the external website and ensure the linguistic integrity of the content in both Arabic and English. Review and update the content of the Ministry of Finance in both Arabic and English on government portals (Federal Government Portal - Sustainable Development Goals Portal) - on a quarterly basis. Applying the quality standards of websites (for electronic participations / content / marketing) of the Telecommunications and Digital Government Regulatory Authority. Developing new pages for the website in Arabic and English in terms of content, design and forint end, and subjecting the pages to usability testing according to an approved mechanism (UX - UAT) that shows the results of the test. Update on the website based on the requirements of international and local standards (United Nations / Telecommunications Regulatory Authority) and based on developments Preparing reports on the content of the website such as: Implementation report of the digital sites quality index Content reports related to the sustainable development goals on the website. An annual report on digital posts on the website and their marketing through social media platforms and internal circulars and the resulting procedures and decisions. Visual Material Industry: Videos and documentaries with audio added no more than 3 minutes (reviewed and updated no more than 3 times) Creative marketing videos and movies without adding audio for no more than 3 minutes (reviewed and updated no more than 3 times) Preparing and designing Infographic graphics for statistics and data Developing marketing banners for the website in my languageN (20 marketing banners) Preparing and designing internal cards for various events and occasions (50 cards) in both Arabic and English. Design forms (maximum 10) for circulars and periodical internal bulletins. In both Arabic and English. Developing internal bulletins for specific topics to be agreed upon in advance (15 publications) in both Arabic and English. Development (content + design) guides / periodicals / bulletins) within specific topics "maximum 35 pages" (8) Logo design for initiatives (5 logos) Design of report templates and presentations (10) External bulletins sent via e-mail (4 bulletins) in both Arabic and English to the Ministry of Finance audience customer database. Designing a Snapchat filter (10) for the various events and events of the Ministry. Issuing analytical reports, evaluation and reference comparisons at a local, regional and international level Preparing the Ministrys social media management strategy and linking it to the Ministrys strategy and government directions based on the features and specifications developed according to the requirements of each platform. Managing and developing the Ministrys social media channels (7 channels) and in the event that other communication channels are developed in terms of publishing news and creative content. Follow up on public comments and submit monthly performance reports on the effectiveness of digital channels. Designing creative templates for publishing news so that the content (news title - permit) is added in addition to infographic designs Providing an integrated marketing plan that includes features, options and proposals for marketing in social media platforms according to each initiative or project and based on the target groups. Preparing innovative digital campaigns through social media platforms Formulating digital content in proportion to the type of social media platforms, provided that it is specialized for each platform separately Submitting and implementing suggestions and initiatives, the aim of which is to prepare interactive content to activate all social media platforms on an ongoing basis in order to interact with the public, create influence and achieve the goals of the initiatives) Providing media monitoring through social media platforms with analysis and provision of all monthly reports and analysis. Activating paid ads on social networking sites (Unlimited) in addition to communicating with news channels (Barq, Ameed, Forsan, Abu Dhabi News, ...) Providing a specialized team that covers the needs of the Ministry, and the speed of response in urgent and emergency cases. Determine the number of work team and tasks and provide CVs. The possibility of adding some specifications according to the variables and developments of social media platforms Digital Marketing Preparing marketing plans for the Ministrys projects/laws/initiatives/services in accordance with government requirements. Launching marketing campaigns according to a clear action plan so that the campaign includes (22 creative posts - 4 digital films - 2 electronic bulletins - 2 electronic banners) and submitting campaign performance reports during and after their implementation. (4 campaigns) Allocate a budget for digital marketing through social media channels Preparing a digital services marketing strategy Follow up on the procedures for marketing services through social media platforms to meet the requirements of the Telecommunications and Digital Government Regulatory Authority Follow up the marketing procedures for the digital identity, the sustainable development goals and the Arab domain. and other requirements of the Telecommunications and Digital Government Regulatory Authority Preparing quarterly and annual reports to inventory marketing evidence Follow-upThrough the use of various communication tools (e-mail, text messages and internal circulars) Global Star Rating System Managing and following up on the developments and requirements of the system for the Government Communication Department Preparing reports and inventorying evidence of evaluation Open Date: 21-Mar-2024 7:15:00 AM Close Date: 22-Apr-2024 12:00:00 PM Supplier Registration: https://procurement.gov.ae/page.aspx/en/sup/registration_extranet_manage [Disclaimer: The above text is machine translated. For accurate information kindly refer the original document.] Tender Link : mof.gov.ae

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