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Advertising And Marketing Services - Müpa 2024-2025 Media Buying Tasks. Over The Past 18 Years, Müpa Has Become A Significant Player In Hungarian Cultural Life, However, Further Strengthening Its Position And Keeping Its Image High Is A Continuous Goal. Based On A Survey Carried Out In 2019, The Cultural One Recalled In The Highest Proportion Institution, Which Is Taken Into Account By A Significant Part Of Those Who Love Culture In A New Program When Choosing. It Has A Distinctive Image And Stands Out Along Many Attributes Among Other Cultural Institutions. Its Outstanding Strengths Make It The Most Popular Is Held, Hosts World-Renowned Artists And Holds Record-Presentation Concerts. Varied Programs At A High Level, With The Participation Of Prestigious Speakers - Stated In The Headlines Goals That Müpa Has Continuously Achieved Since Its Inception. Today, Not Only Because Of That It Means Rank To Perform In The Institution, Because It Is The Béla Bartók National Concert Hall It Is Among The Ten Best Acoustic Concert Halls In The World, But Also Because Because Classical Music, Jazz, Dance, World Music, Literature, New Circus, Film, It Has Been Authenticated Over The Years By World Stars Of Pop Music Who Embody Quality Culture. Type Of Service: Cultural Marketing Campaigns Nationally On- And Offline Advertising On Surfaces (Print, Online, Outdoor, Radio, Other) Amount Of Service: Annual Communication Continuous Communication Between Müpa And The Festivals It Organizes In Order To Approx. The National Advertising Campaign Of 1,500 Events Per Year Is Only Net Huf 420,000,000 During The Contract Period. The Total Amount Is An Annual Minimum 4,800 Advertising Methods (The Data Are Informative, Of The Magnitude Of The Purchase Contribute To The Definition Of A Minimum Of 1,000 Events To Be Communicated Per Year). Its Annually More Than 1 Million Visitors Come To Müpa For Nearly 1,500 Events, Its Visitors Composition Is Broad And Varied According To Age Group And Social Status. In 2021, Müpa Received The Commission To Create Two Organize A Premium-Quality All-Art Cultural Festival In Its Category, With A Wide Range Of Genres, In Several Locations And With A Diverse Target Audience. The Bidder Task Into A Media Portfolio According To The Parameters Detailed In The Appendix Of The Reading Sheet Providing Advertising Services In The Media Concerned. To The Service Offered Must Contain Media For Each Category. Communication Goals: Program Communication - Müpa, Bartók Spring International Art Weeks, Liszt Festival International Cultural Festival Image Communication - Müpa, Bartók Spring International Holiday Weeks, Liszt Holiday International Cultural Festival Periodical, Sales Promotional Campaigns (Rentals, Christmas Period, Etc.) Ad Hoc Campaigns By Müpa Ad Hoc Campaigns Related To The Operation Of The Bartók Spring International Holiday Weeks And In Connection With The Liszt Unnep International Cultural Festival Task Definition: Media Purchase Related Tasks Management Of Media Purchase, Monetary And Barter Agreements In And In The Case Of Foreign Mediums, For The Post-Evaluation Of Media Campaigns Online Campaign Management Competitor Analysis Financial Administration, With Particular Regard To Barter Settlements For The Coordination Of Account Tasks Other Agency Services Bidders Task In Order To Effectively Implement Müpas Communication Activities, Comprehensive, Implementation Of Information Tasks In A Professional And Timely Manner, Strategy And Compilation Of Proposals Broken Down According To The Sub-Tasks Defined Below. Legal Title Of The Negotiated Procedure: Kbt. According To § 85, Subsection (2), Point C). The Present The Subject Of The Procedure Is The Ordering Of Various Advertising And Media Services. The Service Due To Its Nature, It Is Not Possible To Determine The Conditions For The Subject Of The Contract With An Accuracy That Would Allow The Most Favorable In An Open Or Invitational Procedure Selection Of An Offer. The Scope And Scope Of The Services Included In The Professional Offer, As Well As The Cooperation Between The Applicant And The Contracting Authority In Relation To It Clarification Of Its Conditions, Rights And Obligations - With Regard To Advertising And The Special Nature Of Media Services - It Makes It Necessary To Negotiate The Conditions Its Negotiation And Concretization In Form. Provision Of Advertising Surfaces And Methods During The Entire Duration Of The Contract Up To The Total Contractual Amount, I.E In The Net Value Of Huf 420,000,000. During The Negotiations, The Parties Agree On The Offeror About The Müpa Services You Want To Use, As Well As Those Offered By The Bidder Interfaces And Other Forms Of Advertising, In Relation To Creative Uses, As Well As About The Bidders Unique Possible Contractual Conditions, The Process Of Financial Settlements, On The Applicability Of The General Terms And Conditions Of The Contract. The Listed Topics Are The Procedure Cannot Be Determined At The Beginning, Therefore It Is Necessary To Conduct The Procedure In A Negotiated Form. Müpa Compensates The Bidders For Their Services In Money And Service Packages Wants To Compensate, The Rate Of The Service Package Is At Least 10% Net-Net.
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