Request For Proposals Are Invited For Consultancy Service Background Elizabeth Glaser Pediatric Aids Foundation Egpaf Is The Global Leader In The Fight To End Aids In Children And Adolescents Our Vision Is A World In Which Children And Families Live Free From Hiv Aids Our Mission Is To End Global Pediatric Hiv Aids Through Prevention And Treatment Programs Research And Advocacy Egpaf Has Reached Almost 30 Million Women With Services To Prevent Transmission Of Hiv To Their Babies Egpaf Is Currently Supporting Activities In 19 Countries And In Over 5 000 Sites To Implement Prevention Care And Treatment Services To Further Advance Innovative Research And Demonstration Projects And To Advocate Globally For Policies That Bring Dramatic Change To The Lives Of Millions Of Women Children And Families Worldwide Formed 30 Years Ago To Raise Money And Advocate For Pediatric Hiv Aids Research In The United States Over Time Egpaf Has Expanded Its Strategies To Achieve Its Mission Today The Vast Majority Of EgpafS Work Is In Sub Saharan Africa Assisting National Provincial And District Health Systems With Preventing And Treating Hiv For Their Populations To Carry Out Our Projects And Other Activities The Vast Majority Of Employees Work In 13 African Countries EgpafS Headquarters Is In Washington Dc And It Also Has Two Small Offices In Los Angeles California And In Geneva Switzerland Egpaf Also Has Three Independent Affiliates In Three African Countries That Share The Glaser Name And Brand EgpafS Projects Are Funded By A Variety Of Donors The Largest Donors Are Cdc And Usaid Under The Pepfar Program Other Donors Include Un Agencies Private Foundations And Corporations About 85 Of The FoundationS 180 Million Annual Spending Is Funded By The Usg About 13 Of Spending Is Financed By Non Usg Donors And The Remaining 2 Comes From Unrestricted Funds Over The Last 5 Years Egpaf Has Fought The Epidemic By Engaging In High Quality Program Implementation Technical Assistance Innovation Research And Advocacy Supported By A Sound Management And Operational Structure The Organization Has Grown From An Annual Budget Of 120 Million To Over 200 Million Expanded Into New Programmatic Areas And Successfully Navigated Operational And Financial Changes At The Same Time The Field Has Seen A Significant Drop In New Pediatric Hiv Aids Infections To Which EgpafS Programmatic And Advocacy Efforts Have Contributed SignificantlyEgpafS Current Strategic Plan1 Ends In 2020 Egpaf Has Engaged Bridgespan And Is In TheProcess Of Finalizing A New Strategic Plan For 2020 2024 Egpaf Approaches This New StrategicPlan From A Position Of Strength And Growth EgpafS Updated Strategic Plan Will Build On And Accelerate Its Long Standing Success InAdvancing The Fight Against Pediatric Hiv Aids And Emphasizes Five Major Strategic Imperatives 1 Adapt To Effectively Address The Evolving Hiv Aids Epidemic2 Build Capabilities For The Future Technical Assistance Capacity Building And InnovationFor Scale3 Advance Sustainable Local Ownership And Delivery Of Care4 Stimulate Global Commitment To Ending The Hiv Aids Epidemic5 Shore Up Critical Funding SourcesNotably The Updated Strategic Plan Will Focus On Further Priorizing Youth In Our Programmatic Work Focusing On Tb And Other Advanced Disease Co Morbidities That Are Most Pressing ForChildren And Youth Integrated With Hiv Aids Expanding Capabilities And Work In Testing And Bringing Innovations To Scale Increasing National Advocacy And Public Policy Efforts In Country To Create Supportive Sustainable Operating Contexts Enhancing International And Us Advocacy To Reinvigorate And Maintain DonorAwareness And Action To Combat The Epidemic Growing Capabilities To Effectively Deliver Global Technical AssistanceEgpaf Is Mindful That Both Technical And Non Technical Consumer Facing Audience SegmentsAre Critical To Effective Growth Moving Forward And Must Continue With Messaging ThatAppeals To Both Audiences Historically We Have Tried To Reach These Groups With One Set OfMessages And Tactics And Have Often Struggled To Balance The Need For Consumer FriendlyLanguage With The Need For Clinical And Technical Evidence With The Consumer Audience Egpaf Faces Challenges That Pediatric Aids Is No Longer A UnitedStates Health Priority For Philanthropy Where The Vast Majority Of Our Private Fundraising HasOccurred Historically The Messaging Of An African Health Crisis To A U S Donor Audience HasBecome Challenging We Do Believe That Messaging Which Balances Solvability And Urgency AreNecessary But We Need A Simplified And Compelling Consumer Value Proposition Scope Of WorkEgpaf Views The Launch Of An Updated Strategic Plan As A Key Communication Opportunity AndAre Looking To Partner With A Firm To Do The Following 1 Creation Of A Brief Two Page Document Summarizing Updated Strategic Plan And Related Concepts In Easy To Understand Yet Compelling Language That Appeals To But Dooes NotAlienate Our Targeted Audiences2 Review Analyze And Update Current Egpaf External Messaging Including Tagline ToEnsure Alignment With New Updated Strategic Plan Create Messaging Options For EgpafCommittee Review Support Egpaf To Build Connection And Relevance That Will MotivateBoth Consumer And Technical Audiences To Care About The Impact Of Aids On Children Youth And Families Ensure That Our External Messaging Documents Platforms And AssetsEffectively Market EgpafS Range Of Capabilities3 Leverage Select Existing Communications Assets Including Existing Testing MessagingPlatforms Graphics Branding And Other Items To Ensure Optimization Of And AvoidDuplication Of Previous Efforts4 Test Agreed Upon Messaging Concepts With Relevant Audience Segments With FocusGroups Use Results To Inform A Final Strategic Messaging Direction And Clear Set OfMessages Tag Line Options 5 Develop And Support Execution Of Time Bound Roll Out Strategy For Updated Strategic PlanWith Relevant Audiences Using Email Social Media Traditional Media And Any OtherRelevant Platforms 6 Contact And Obtain Input From Select Internal External Stakeholders And Donors OnUpdated Messaging And Tagline And Rollout Strategy7 Analyze Synthesize And Package All Information Gathered To Produce Concepts AndOptions For EgpafS Review And Consideration Provide Other Summaries Of Information Such As The External Environment Scan Analyses Of Relevant Trends Summaries Of FocusGroups Stakeholder Feedback Interviews Any Survey Results Etc 8 Develop An Overview Deck For Use With Key Audiences Including Donors To Frame HowEgpaf Has Evolved Our Core Strengths And Main Strategic Ojbectives For This Next Phase OfOur Strategic Plan 9 Develop A Deck And Or Set Of Materials To Descibe Egpaf Core Technical Strengths To KeyPartners And Donors TimeframeWe Anticipate The Work Will Begin In August 2019 And Conclude In 1St Quarter Of 2020 WithRollout In Late 2019 And Early 2020 FoundationS ResponsibilitiesA Committee Focused On External Communication Of The FoundationS Updated Strategic PlanWill Work Closely With The Consultants To Deliver On The Scope Outlined Above Egpaf Will AlsoProvide Relevant Background Documents Incuding Stakeholder Interviews From OurEngagement With Bridgespan To Help Inform This External Communications And MessagingEffort LogisticsFace To Face Meetings Will Occur At The FoundationS Headquarters In Washington Dc Your Proposal Should Describe How You Plan To Interact With Us Including TheFrequency And Nature Of Face To Face Meetings Frequency And Nature Of Virtual Meetings AndThe Communications Tools You Propose To Use And Information Document And Project Management Strategies And Tools Key Contract TermsPlease Propose The Type Or Types Of Contract Payment Terms That You Will Consider For ThisEngagement For Example Firm Fixed Price With Payment Milestones Or A Labor Hour Contract WithIndividual Or A Blended Rates The Foundation Is Looking For High Quality Assistance While Also EnsuringThat Results Are Delivered On Schedule At An Affordable Cost The Total Available Budget Is Up To 60 000 The Consultant Must Propose Their Best Offer On A FixedDaily Rate The Consultant Is Also Responsible For Outlining Costs Related To Travel If Necessary EgpafWill Separately Reimburse The Consultant For The Cost Of Air Or Ground Travel Lodging And Per Diem ForTravel Outside The Assigned City Offerors Providing A Fee Lower Than The Budget For Quality Services WillReceive Special Consideration Unless Stated Otherwise In The Proposal The Consultant Is Responsible For Providing All Equipment AndSupplies It Requires To Perform The Services All Materials Created For The Foundation For This Engagement Must Be Furnished For The Use Of TheFoundation On An Exclusive And Confidential Basis And Without Payment Of Any Royalty Or Any AdditionalFees Beyond Those Listed In Any Subsequent Contract The Consultant Will Not Use Or Allow The Use Of TheMaterials Created For The Foundation For Any Other Purpose Without The Prior Written Consent Of TheFoundation The Selected Consultant Will Be Required To Sign A Non Disclosure Agreement ToProtect EgpafS Proprietary Information Evaluation Criteria And Submission RequirementsAll Proposals Will Be Evaluated Against The Following Evaluation Criteria Which AreListed In Order Starting With The Most Important At The Top Of The Table EachProposal Must Contain The Items Listed In The Submission Requirements Column InThe Following Chart Please Submit Your Submission Requirements In The Order ThatThey Appear Below Evaluation Criteria Submission RequirementsProposed Approach How You Will Work WithUs To Ensure Our Ne
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