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Tenders are invited for Marketing & Social Media Trainer Closing Date: Friday, 06. Nov 2026 Intervention Sector(s): Advocacy & Awareness, Disability Remuneration range: 1000 to 2000 (USD) Duration of Contract: 11 November 2026 till 15 December 2026 1. Background Within this framework, LUPD is implementing a Livelihood Component aimed at strengthening the economic empowerment and self-reliance of women with and without disabilities who have previously participated in Life Skills and MASIDAMA sessions. The component seeks to support participants in building on their existing skills, developing their business activities, and addressing barriers to economic participation. Access to practical marketing knowledge and digital tools can help women communicate the value of their products and services, build customer relationships, and explore market opportunities. However, differences in digital literacy, access to technology, and accessibility may limit their ability to benefit from these tools. LUPD therefore seeks to engage a qualified Marketing and Social Media Trainer to deliver practical and inclusive training to 30 women in Beirut and Baalbek. The assignment will support participants in promoting their business ideas, products, or services through accessible, affordable, and locally relevant marketing approaches. 2. Objective of the Assignment Strengthen participants practical marketing and social media skills to support the development of their business activities and their economic participation. Identify their target customers, understand customer needs, and communicate the distinctive value of their products or services. Develop a simple and realistic marketing plan adapted to their business stage, available resources, and local market. Select and use suitable social media platforms to present and promote their businesses. Create clear, engaging, and accessible promotional content using readily available tools. Strengthen customer communication, audience engagement, and confidence in managing their online business presence. Apply basic methods to assess marketing performance and improve their promotional activities. Use digital platforms with greater awareness of privacy, account security, and safe online communication. 3. Scope of Work and Key Responsibilities The trainer will undertake the following tasks in coordination with LUPD. 3.1. Assess training needs and prepare the training package Conduct a brief assessment of participants business ideas or activities, marketing needs, digital skills, and access to devices and internet connectivity. Identify learning and accessibility requirements with participants and the LUPD focal point. Develop a structured training plan covering five sessions per group, with clear learning objectives, practical activities, and expected outputs. Prepare Arabic training materials, examples, exercises, and templates appropriate to participants literacy levels, business contexts, and digital experience. Submit the proposed training package to LUPD for review before delivery. 3.2. Deliver practical marketing and social media training Deliver five training sessions in Beirut and five in Baalbek. Introduce basic marketing concepts, including customer identification, customer needs, market positioning, competitor awareness, and a unique selling proposition. Guide participants in setting achievable marketing objectives and selecting affordable promotional methods. Introduce the business uses of Facebook, Instagram, WhatsApp Business, and other platforms where relevant to participants customers and activities. Support participants in creating or improving business profiles, including business descriptions, contact information, product or service information, and clear calls to action. Demonstrate practical content creation techniques, including smartphone product photography, caption writing, simple promotional designs, and posts or stories. Explain content planning, posting schedules, customer engagement, and professional responses to inquiries, feedback, and complaints. Introduce basic promotional campaigns and paid advertising concepts where appropriate to participants readiness and resources. Practical participation should not require personal advertising expenditure. Explain simple performance indicators, such as inquiries, engagement, reach, and orders, and how these can inform marketing decisions. Integrate basic account security, privacy, fraud awareness, and safe management of customer information. 3.3. Provide practical guidance and feedback Use participants own business ideas, products, or services as the basis for training exercises. Provide individual feedback during sessions to help participants improve their marketing messages and promotional content. Support each participant in developing a basic marketing plan and a manageable social media content calendar. Encourage peer learning and exchange while respecting participants choices, confidentiality, and ownership of their business ideas. Identify participants who may require additional technical support and communicate relevant recommendations to LUPD. 3.4. Monitor learning and document results Use simple initial and final assessments or practical demonstrations to assess changes in participants knowledge and skills. Maintain attendance and session records using tools agreed upon with LUPD. Document completed activities, participant outputs, learning progress, and barriers encountered. Prepare a final report with practical recommendations for follow-up support. 4. Expected Deliverables The trainer will submit the following deliverables in formats agreed upon with LUPD: Training needs assessment summary: A concise overview of participants learning needs, business activities, digital readiness, and required adaptations. Training plan and agendas: A detailed plan covering five sessions per group, including learning objectives, session duration, methodology, exercises, resources, and expected outputs. Training materials and practical tools: Accessible Arabic materials, exercises, marketing plan templates, content calendar templates, and relevant learning resources. Delivery of 10 training sessions: Five sessions for the Beirut group and five sessions for the Baalbek group, supported by attendance and session records. Participant marketing outputs: Support for each participant to develop: A basic marketing plan identifying customers, marketing objectives, key messages, suitable channels, and practical next steps. A social media content calendar covering an agreed period. Sample promotional content, such as captions, product photographs, posts, or simple designs. Learning assessment summary: A brief analysis of participants progress, drawing on initial and final assessments, practical exercises, and trainer observations. Final training report: A consolidated report presenting the activities delivered, participation, learning outcomes, accessibility measures applied, challenges, limitations, and recommendations for further support. Deliverable submission dates will be agreed upon with LUPD before the assignment begins. All deliverables will be subject to LUPDs review and acceptance. 5. Required Qualifications and Experience The trainer should possess the following qualifications and experience: A university degree or relevant professional qualification in Marketing, Digital Marketing, Communications, Business Administration, or a related field. Practical experience in marketing, social media management, and digital content creation. Proven experience delivering participatory training for entrepreneurs, microenterprises, or small businesses. Experience translating marketing concepts into simple, practical tools for participants with different educational backgrounds and digital skill levels. Strong working knowledge of Facebook, Instagram, WhatsApp Business, and relevant content creation tools. Experience developing marketing plans, promotional materials, and content calendars. Strong facilitation, communication, coaching, and reporting skills. Knowledge of accessible digital communication and inclusive adult learning methodologies. Ability to adapt training to limited resources, connectivity constraints, and different learning needs. Fluency in spoken and written Arabic; English proficiency is an asset. Availability to deliver the assignment in both Beirut and Baalbek. Previous experience working with women, persons with disabilities, and communities facing barriers to economic participation is an asset. 6. Training Methodology and Inclusion Requirements The training must be practical, participatory, and adapted to participants business activities, interests, and learning needs. It should combine short explanations, demonstrations, guided practice, individual exercises, peer exchange, and constructive feedback. The trainer is expected to: Apply a rights-based, gender-sensitive, and disability-inclusive approach that respects participants dignity, autonomy, and decision-making. Recognize participants as business owners or aspiring entrepreneurs with existing skills, experience, and capabilities. Use clear Arabic, explain technical terms, and provide instructions in manageable steps. Prioritize affordable tools and smartphone-based activities where appropriate. Coordinate with LUPD on reasonable accommodations, accessible materials, session pacing, and alternative ways to complete exercises. Introduce accessible content practices, such as readable text, adequate contrast, image descriptions, and captions for video content where relevant. Use respectful examples and imagery that avoid gender and disability stereotypes. Adapt exercises for participants who do not yet have an operational business or public business account. Ensure that creating public accounts, publishing content, or s Tender Link : https://daleel-madani.org/civil-society-directory/lebanese-union-people-physical-disabilities/calls/marketing-social-media-trainer
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