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Tenders are invited for Technical Marketing Training for Producers in Akkar. Closing Date: Friday, 06. Nov 2026 Intervention Sector(s): Agriculture Remuneration range: 4000 to 5000 (USD) Duration of Contract: 1.5 months Mada Association is seeking a Technical Marketing Training for Producers in Akkar under the GDIR: Gender and Disability Inclusion Regreening Project, funded by the Australian Government through the Australian NGO Cooperation Program (ANCP) implemented by World Vision, Lebanon Reforestation Initiative LRI in partnership with Mada, and REEF. The projects objective is to directly respond to the key environmental challenges and socio-economic dynamics by tackling biodiversity loss and water scarcity by focusing on participatory biodiversity conservation, regreening initiatives and sustainable agricultural practices. The Trainers output will strengthen producers marketing capacities through structured training sessions focused on improving market access, promoting agricultural products, and enhancing business sustainability. Mada Association is launching marketing training sessions for producers in three villages in Akkar (Qobayat, Akkar Atika, and Andaket). The goal is to equip participants with the practical marketing skills, confidence, and market knowledge needed to promote their agricultural products, identify market opportunities, reach potential customers, and improve sales and profitability. The mission is session-based with a total number of 24 Marketing training sessions starting Early December until Mid-January 2027. Objective and scope The Trainer will be responsible for: Attend a kickoff meeting with Mada Program team to agree on communication channels, training methodology, schedule, training curriculums, discuss farmers profile, etc and to assign focal points for coordination during activities implementation from both parties. Prepare a detailed schedule for all activities. Share with the Mada team before initiating the training. Include dates, timing, topics, links, and trainers names. The program team must approve any change in the support staff or on the schedule if needed. Share all the necessary tools and documents relevant to the training (Curriculum, Materials...) to be delivered prior to any activity implementation with Mada programme staff. This includes training curriculum, presentations (Arabic Version) and assignments. All these tools need to be discussed and agreed with the program team before adopting them with programme participants. The training will be conducted to six (6) groups, with ten (10) participants per group. Each group will receive Four (4) in-person technical marketing training sessions. The sessions will take place at a venue in the villages mentioned above and will be scheduled on working days over four consecutive weeks. Each session will last three (3) hours, including a 20-minute break. The participants in this training are producers, herders and breeders who already operate lands, farms. Particular efforts will be made during outreach and selection to promote the participation of women and persons with disabilities and ensure equitable access to the training opportunities. Their enterprises range from small to medium scale, and their market reach extends from local to national levels. Prepare and administer pre- and post-training assessments for each group to evaluate participants knowledge, measure learning progress, and assess the effectiveness of the training. Monitor the attendance of participants and report any issues or dropouts to Madas focal point. At the end of the training sessions, provide Madas Program Manager with a final report (template provided by Mada) that includes progress of participants knowledge, attendance, challenges, % of improvements of knowledge, recommendations on further support needed and specific areas of focus required for the marketing skills development of the participants. The trainer will support the producers in developing and refining their marketing plans, including identifying target markets, selecting appropriate marketing strategies, determining pricing approaches, and exploring potential sales and promotion channels for their agricultural products. Each farmer will be expected to develop a practical marketing action plan based on the knowledge and skills acquired during the training. The group training sessions on marketing could cover, but are not limited to, the following topics: Basics of Marketing and Market Analysis: Introduction to marketing principles for producers and agricultural producers, understanding market demand, identifying target customers, and analyzing local market opportunities. Market Research and Customer Identification: Identifying potential buyers, understanding customer preferences, assessing competitors, and gathering market information to support informed business decisions. Product Development, Quality, and Value Addition: Improving product presentation and quality, identifying opportunities for value addition, and adapting agricultural products to meet market requirements and customer expectations. Pricing and Cost Management: Calculating production and marketing costs, setting competitive and profitable prices, understanding pricing strategies, and assessing profit margins for agricultural products. Branding, Packaging, and Product Promotion: Developing a recognizable brand identity, selecting affordable and attractive packaging, labeling products appropriately, and using promotional techniques to increase product visibility and customer interest. Digital Marketing and Social Media: Introducing producers to affordable digital marketing tools and social media platforms to promote their products, reach potential customers, communicate with buyers, and increase sales opportunities. Promoting Innovation in Agricultural Marketing: Introducing innovative and cost-effective marketing approaches, including digital sales platforms, collective marketing, product diversification, and improved market information systems to enhance competitiveness and market access. Promoting Sustainable and Climate-Smart Marketing Practices: Encouraging environmentally responsible marketing approaches, including sustainable packaging, reducing post-harvest losses, promoting locally produced agricultural products, and communicating the environmental and social benefits of sustainable farming practices. Main Deliverables: Kickoff Meeting: Coordinate with the Mada team to agree on the training methodology, schedule, curriculum, producers profiles, and focal points. Training Schedule: Prepare and share a detailed schedule for the 24 marketing training sessions, covering six groups with four sessions per group over four consecutive weeks. Ensure the schedule is coordinated across all groups and obtain Madas approval for any proposed changes to the agreed training schedule. Training Materials: Develop and submit the training curriculum, Arabic presentations, practical exercises, and assignments to Mada for review and approval in advance. Training Delivery: Conduct Four (4) in-person marketing training sessions per group, with ten (10) participants per group, across six (6) groups (estimated). Each session will last three (3) hours, including a 20-minute break, and will focus on strengthening producers marketing knowledge and skills. Testing and Monitoring: Prepare and administer pre- and post-training tests to assess participants knowledge and learning progress, maintain attendance records, monitor participation, and report on any challenges encountered. Final Report: Submit a final training report summarizing the sessions delivered, participants attendance and progress, pre- and post-test results, challenges encountered, lessons learned, and recommendations for future support. Marketing Plan Development: Support producers in developing practical marketing action plans for their agricultural products, including target market identification, pricing strategies, branding, packaging, promotional activities, sales channels, and estimated marketing costs. Logistics Considerations: Mada will provide the training location in Akkar (Akkar Atika, Qobayat and Andket), along with refreshments and transportation for participants and the printing and provision of all required training materials, including handouts, tests, and other relevant documents. The Trainer will be responsible for arranging his / her own transportation to the training venue. Gender and Disability Inclusion, Safeguarding and Do No Harm, and Intellectual Property Rights: Gender & Disability Inclusion: The trainer shall ensure that all training materials, examples, methodologies, communication approaches, and practical activities are gender-responsive, disability-inclusive, and appropriate for attendees with diverse abilities. The training shall promote equal and meaningful participation of women and men and enable people with disabilities to participate in the activities to the maximum extent possible. Materials shall avoid gender stereotypes and use accessible, appropriate language and visuals. Safeguarding and Do No Harm: The Trainer shall conduct all activities in line with safeguarding principles, ensuring respectful engagement, appropriate boundaries, confidentiality, and application of the Do No Harm approach. Any safeguarding concerns must be immediately reported through established reporting mechanisms. Intellectual Property Rights: All tangible or intangible property created or acquired under this contract shall be the exclusive property of the donor and the consortium partners. The term property includes all data and reports associated with this engagement. QUALIFICATIONS AND EXPERIENCE The Trainer must have the following experience and skills to be able to perform the tasks of the ToR: A bachelors or masters degree in marketing, Business Admi Tender Link : https://daleel-madani.org/civil-society-directory/mada-association/calls/technical-marketing-training-producers-akkar
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