Tenders Are Invited For Advertising And Marketing Services – Provision Of Media Services in Denmark

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Advertising And Marketing Services – Provision Of Media Services. The Ministry Of Defences Material And Procurement Agency (Fmi) Offers A 2-Year Framework Agreement Regarding Media Services. The Agreement Contains The Possibility Of Extension For Up To 2 Years. The Agreement Will Be Entered Into By Fmi, But All Units Under The Ministry Of Defence, Including All Divisions Of The Armed Forces In Denmark, Which Are Under The Command Of The Chief Of Defense, As Well As The National Emergency Management Agency, Are However Entitled To Use The Agreement For Procurement On The Terms And Conditions Of The Agreement. The Primary Users Are Expected To Be The Personnel Command And The Home Guard Command. This Framework Agreement On Media Services Contains Certain Interfaces With Fmis Framework Agreement On Advertising Services, Which Is Why The Cooperation Between The Suppliers On The Two Agreements Is Of Great Importance For The Buyers Marketing Efforts To Achieve Maximum Effect. If There Is An Overlap In The Services That Must Be Delivered In Accordance With The Two Framework Agreements, Fmi Will Purchase The Services In Accordance With The Framework Agreement On Advertising Services. However, The Buyer Has The Right To Purchase Similar Services From Other Suppliers. - The Agreement Concerns Media Services That Must Support The Attraction Task In Connection With The Recruitment To The Buyer As Well As The Buyers Other Needs For Media Advice Or Media Communication. The Agreement Will Thus Be Used For Strategic Media Planning, Development And Execution Of Media Plans As Well As The Purchase Of Media Space At Reasonable Prices Within Most Media Groups - Both Online And Offline. Below, The Buyer Needs Advice Within Sem And Seo. The Agreement Also Includes Evaluation And Impact Measurement Of Exposures. Buyer Is A Politically Controlled Organization That Deals With Potentially Sensitive Political Issues. This Places Demands On Suppliers And Business Partners In Relation To The Ability To Maneuver In The Intersection Between Political Governance And Optimal Solution Of The Attraction Task. - The Agreement Concerns Media Services And Includes, Among Other Things: Services Of A Strategic Nature, Including Advice On And Development Of The Overall, Unifying Media Strategy For Media Buying, Including In Relation To Goals And Target Groups, Platform And Channel Selection And Evaluation, As Well As Clarification Of Goals And Sub-Goals In The Short And Long Term With The Inclusion Of Target Group Studies, Analyses, Etc. Services Of A Tactical Nature, Including Media Dissemination, Media Research, Involvement Of Target Groups And The Market As Well As Media Planning. Services Of An Operational Nature, Including Negotiations With Media Providers On Prices, Discounts, Placements, Etc., As Well As Booking And Insertion Of Materials On Media Platforms. Services Of An Operational Nature Also Include Implementation Of Supporting Monitoring Of Prices, Discounts, Etc. In The Market. The Media Purchase Itself As Well As The Distribution Of Media Material Are To Be Regarded As Services At The Operational Level. The Supplier Must Carry Out Project Management Across The Three Levels, Including Continuous Contact With And Cooperation With The Buyer In Connection With The Development And Execution Of Media Strategy. The Framework Agreement Contains A Fee Clause

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