Tenders Are Invited For Advertising And Marketing Services – Leadagentur Social Media in Germany

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Advertising And Marketing Services – Leadagentur Social Media. Hamburg Tourismus Gmbh (Hht) Intends To Conclude A Framework Agreement With A Lead Social Media Agency. We Are Looking For A Strategically Advising, Conceptually Strong And At The Same Time Operationally Efficient Partner Who, Together With Hht, Will Further Develop Social Media Activities In The Long Term, Plan Ahead And Implement Defined Services As Required. The Overarching Brand Is The Hamburg Brand. The Brand Book Hamburg Forms The Binding Strategic And Design Basis. Within This Brand Framework, Elbphoria Is Hhts Long-Term Guiding Principle For Tourism Communication. Elbphoria Means The Unique Hamburg Feeling That People Feel When They Experience Hamburg. The Central Idea Thus Defines The Content And Creative Framework For Hhts Communication. The Lead Agency Should Translate This Central Idea Together With Hht Social-Native And Use It To Develop A Consistent Platform, Channel, Content And Activation Logic For Social Media. The Central Idea Is Explained In More Detail In The Service Description In Phase 2 Of The Tender. The Focus Is On The Strategic Development And Further Development Of A Main Tourism Channel On Instagram. It Must Be Examined Together With The Hht Whether The Existing Channel Should Be Realigned Or Whether Setting Up A New Channel Would Be More Effective. The Goal Is A Uniform, Recognizable And Growth-Oriented Social Media Presence That Is In Line With The Hamburg Brand, The Elbphoria Guiding Principle And The Corporate Goals Of Hht And, In Particular, Expands The Tourism-Relevant Following In The National And International Local Markets. In The Future, Facebook Will Only Be Included And The Use Of Tiktok Will Be Examined At A Later Date. Other Platforms Such As Youtube Must Be Assessed Together Based On Their Relevance To The Target Group, Their Function Within The Customer Journey And Their Long-Term Potential And, If Necessary, Implemented Accordingly. The Channel Strategy Must Be Aligned Along The Funnel: From Awareness, Familiarity And Consideration Through Active Evaluation And Conversion/Sales To Post Booking/Pre-Trip, On-Trip/In Destination Sales And Loyalty/Sharing/Re-Activation. The Lead Agency Should Derive The Appropriate Roles Of Channels, Content, Formats And Kpis For The Phases And Combine Them Into A Consistent Overall System. The Focus Of The Instagram Channel Is On The Upper To Mid Funnel. Hht Also Acts As A Tour Operator And Sells Its Own Product, The Hamburg Card, Which Can Be Combined With Travel Packages, Tickets And Vouchers. These Offers Should Be Integrated Into The Social Media Logic Where They Meaningfully Lead Users To The Next Step In The Funnel. It Is Important That This Should Take Place In An Authentic Channel Narrative For A Social Media User Base. The Performance Profile Of

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