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Advertising Services – Complex Agency Activity. In The Period Between September 1, 2026 And August 31, 2027, The Performance Of Media Agency And Related Production Tasks For Advertising Campaigns To Promote The Courses Of The Károli Gáspár Reformed University And To Improve Its General Awareness Within The Framework Of A Business Framework Contract. The Planned Budget Of The Contract: Huf 85,300,000. The Tenderer Undertakes To Draw Down 80% Of The Total Budget During The Term Of The Contract. Requested Services: 1. Media Agency Tasks 1.1. Media Planning The Types Of Media Preferred By The Customer: - Online Appearances O On Social Media Platforms Preferred By Young People O Popular Among Target Groups, With The Involvement Of Influencers Who Produce Content In Line With The Customers Values, On The Customers Own Social Media Profiles Or Those Of Influencers O Indispensable Information And Application Platforms During The Higher Education Admission Process O Online Professional Platforms With Legal, Pedagogic And Economic Themes, Which Are Used By Those Who Already Have A Diploma And Are Interested In The Customers Specialized Training It Is Possible To Reach The Target Group O Based On The Target Group And Theme Of The Organized Event, Relevant Social Media, Cultural And/Or Scientific Online Platforms - Appearances In Public Areas Along The Lines Of Budapests Busiest Public Transport Vehicles, And At Their Stops, As Well As In The Busiest Public Areas Of Some Larger Rural Cities (Székesfehérvár, Miskolc, Debrecen, Szeged, Pécs, Győr, Veszprém, Kecskemét, Etc.) - Taking Into Account That The Customer The Target Group Targeted During The Recruitment Campaign Uses Public Transport And Spends A Significant Part Of Their Free Time In Downtowns And Large Shopping Centers - Print Appearances In Publications Containing The Ranking Of Universities And Colleges, As Well As In Media Outlets With Content In Line With The Customers Values - Radio Appearances On The Radio Channels Most Preferred By The Main Target Group Of Young, High School Students, In The Morning Before And After The Daily Teaching Period - Interview Packages Improving The Customers Familiarity And Prestige On Radio Channels Preferred By The Intelligentsia, And Pr Packages In The Press Products Preferred By The Intelligentsia 1.2. Media Buying - Media Buying (County Dailies, Commercial) - Media Buying (National Dailies, Commercial) - Media Buying (Weekly, Fortnightly And Monthly Newspapers Commercial) - Media Buying (Hyperlocal Media) - Media Buying (Public Space And Cinema Appearances, Commercial) - Media Buying (Online, Commercial) - Media Buying (Social Media) - Media Buying (Radio, Commercial) - Media Buying (Television, Commercial) Duties: • Each Concluding Agreements With The Owners Of The Media Surfaces, In Accordance With The Parameters Included In The Media Plan • Creating The Production List For The Advertisements That Appear • Maintaining Contact With The Customer • The Media Purchase
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