Tenders Are Invited For World Wide Web (Www) Site Operation Host Services – Relaunch, Operation And Hosting ... in Germany

Work Detail

World Wide Web (Www) Site Operation Host Services – Relaunch, Operation And Hosting Of The Websites. The Services Are Specifically Defined In The Specifications In The Appendix (See Appendix 13A Service Description And Appendix 13B List Of Services With Price Sheet), Including The Following Mandatory Areas Of Responsibility: - Implementation And Operation Of The Website As A Headless Web Architecture - Connection Of The Rhineland-Palatinate Data Hub As A Central Data Hub For Non-Bookable Content And Feratel Deskline For Bookable Content - Including Integration/Migration Of The Previous Microsites For Mice, Press And Tour Planners - Operation, Hosting, Support And Further Development Of Existing B2c/B2b Websites Including Template Adjustments, Optimization Of The Data Structure As Well As Functional And Content Expansions - Measures To Optimize Findability For Ai Tools (Geo) - Search Engine Optimization (Seo) Including Carrying Out Seo Checks, Deriving Suitable Measures (Prioritization Levels), Booklet Of Measures And Quality Control As Well As Advice On The Use Of Google Analytics And The Google Search Console Including Implementation As Goals For The Realignment And In Contrast To The Existing Website, The Following Cornerstones Were Defined: ? Strong Focus On Seo And Geo, More Pillar Content Including The Previous Subdomains: In Addition To The Technical Requirements (Mcp Server, Webmcp, Unrestricted Machine Readability, High Performance), The Highlight Topics Of The Regions Should Also Be Featured More Intensively In The Future And The Previously Outsourced Business Topics Should Be Integrated; The State Tourism Website Should Also Be Found Via The Lighthouses In The State And Relevant Content From The Previous Microsites Mice.Rlp-Tourismus.Com, Presse.Rlp-Tourismus.Com And, If Necessary, Tourenplaner-Rheinland-Pfalz.De, Which Will Benefit All Partners, Regions And Bases Involved (Exploiting Previously Little-Used Seo And Geo Potential). ? Further Development From Pure Inspiration To Presentation - Expansion Of The Travel Guide Approach With Stories And Listicles: Greater Granularity In The Topics (Topic Breadth), More Details (Topic Depth) And Targeted Continuation In The Product Presentation (Including Booking); The Existing Content Should Be Further Expanded Based On Demand And Volume And Supplemented With Service Content. Users Should Still Receive Comprehensive Information About The Travel Destination, Interesting Facts (Stories And Listicles), The Options And Concrete Recommendations And Should Also Be Able To Book Associated Offers/Experiences/Packages Directly. ? Present Experiences & Packages More Presently: In Order To Do Justice To The Idea Of ​​Presentation On The One Hand And Consistent Ai Compatibility With Regard To Agentic Browsing And Agentic Commerce On The Other, The Ability To Book Through All Services Of The Bases And Their Operations Should Also Be Taken Into Account In The Future. Against The Background Of State Aid Law, This Approach, Which Is Necessary On The Demand Side, Will Be Pursued Consistently, Albeit Subtly, And Will Be In The Foreground

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