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The Ministry Of Agriculture And Forestry (Later Also Mmm) Is Planning A Competition Related To The Conceptualization And Implementation Of Finlands Food Landscape. In The Food From Finland Program Implemented In The Years 2014–2023, Finlands Status As A Food Country Was Strengthened With, Among Other Things, A Unified Food Image, The Foodfromfinland.Fi Website, Brochures And Other Marketing Material, And High-Quality Photographs. Since The End Of The Food From Finland Program, Communication About Finland As A Food Country Has Been Fragmented, And Finlands Key Strengths – Cleanliness, Safety, Traceability And High Quality – Have Not Been Successfully Brought Out In The International Market As Hoped. The Existing Landscape Materials Need Updating And Renewing. The Purpose Of The Competition Is To Find An Actor Who Is Able To Find The Cutting Edge Of Communication Of Finlands Food Landscape And Modern, Effective Communication Methods To Help Finland Become Internationally Known As A Country Of Food. According To The Current Plan, The Competition Includes Defining The Communication Tips For The Food Country Image, Creating A Narrative For Finnish Food And Food Technology, Updating The Food From Finland Look And Establishing And Updating The Foodfromfinland.Fi Website Together With The Ministry Of Agriculture And Forestry And The Partners Appointed By The Ministry To Support The Strengthening Of The Country Image And Food Exports Through, Among Other Things, Various Infographics, Print-Ready Images And Video Material. The Goal Is That Finlands Expertise In The Development Of Food Technologies Will Also Be Highlighted In Finlands Landscape. Registration Instructions For The Market Survey (Followed By The Market Conversation): Companies Interested In Purchasing Are Asked To Register By 13 April 2026 By E-Mail To The Address Narbiletus@Hansel.Fi With The Following Information: - Message Title: Mmm - Conceptualization And Implementation Of Finlands Food Landscape, Registration For Market Dialogue - Content Of The Message: 1) Company Name And Social Security Number 2) Contact Persons Name And E-Mail Address In Addition, We Ask You To Answer The Following Questions As Best As Possible, E.G. Using A Separate Powerpoint Presentation: Questions Related To Brand Identity Design 3) Do You Have Experience In Defining The Core Of A Brand And Strategically Positioning It For An International Audience Over Time? If So, Describe The Experience And Possible References (A Few). 4) Do You Have Experience Defining The Target Position, Competitive Advantage, Distinguishing Factors And Value Proposition Of An International Brand? If So, Describe The Experience And Possible References (A Few). 5) Do You Have Experience In Brand Architecture Work? If So, Describe The Experience And Possible References (A Few). 6) Do You Have Experience In The Overall Design And Implementation Of A Brand Identity, I.E. The Entirety Of The Brands Operation, Expression And Presence In An International Context And For International Audiences: • Functional Identity – How The Brand Works And Behaves (Brand Behaviour) • Tonal And Verbal Identity – With What Tone Of Voice And In What Way The Brand Speaks • Visual Identity – What The Brand Looks Like • Communicative Identity – What The Brand Is Communicates And What It Talks About • Place-Related Identity – Where And How The Brand Is Encountered (Channels And Touch Points) Questions Related To Practical Implementation7) Do You Have Experience In Planning, Producing And Producing High-Quality Image And Video Material? If So, Describe The Experience And Possible References (A Few). 8) Do You Have Experience In The Design, Production And Production Of Other Communication Means And Solutions In International Brand And/Or Communication Work? If So, Describe The Experience. 9) What Kind Of References Do You Have For Planning And Implementing Unified, Multi-Channel And Brand Identity-Strengthening Functional And Visual Concepts For An International Audience? 10) Have You Produced Graphic Solutions That Work Both Digitally And In Print? If So, Describe The Experience And Possible References (A Few). 11) Do You Have Experience In Designing And Implementing Websites? If So, Describe The Experience And Possible References (A Few). 12) Do You Have Experience In Planning And Implementing Event Concepts And Other Functional Concepts? If So, Describe The Experience And Possible References (A Few). Questions Related To Food Sector Experience13) Do You Have Experience In Brand Positioning, Identity Work And/Or Communication In The Food Sector (Including Raw Materials, Consumer And B2b Brands, Food Tourism And/Or Food Technology)? If So, Describe Each Experience Separately With References. 14) Do You Have Experience In Export Promotion, International Market Access Projects In The Food Sector (Including Raw Materials, Consumer And B2b Brands, Food Tourism And/Or Food Technology)? Questions Related To Project Management And Participation15) Do You Have Project Management Skills And Experience Working With Large Projects? If So, Describe The Experience. 16) Describe How The Customer, The Customers Representatives And Finnish Export Companies Would Be Involved In The Different Phases Of The Project (Preliminary Ideas). 17) Describe How You Would Implement The Project And What Kind Of Phases The Project Includes, What It Will Produce And On What Schedule (Preliminary Ideas). Implementation Of The Market Dialogue: Mmm Can Send Draft Materials Of The Competition To The Registered Companies For A Written Comment Round As The Preparation Progresses. In Addition, Based On The Answers, Mmm Can Invite Some Companies To Company-Specific Meetings. Possible Meetings Will Be Held In Week 16.
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