Tenders Are Invited For Advertising And Marketing Services – Framework Agreement For The Provision Of Media ... in Denmark

Work Detail

Advertising And Marketing Services – Framework Agreement For The Provision Of Media Agency Services. The Client Wishes To Enter Into A Non-Exclusive Framework Agreement With One Supplier For The Delivery Of Media Agency Services. The Framework Agreement Is Entered Into With Danske Spil A/S And Can Be Used By Companies Affiliated With Danske Spil A/S. The Framework Agreement Includes The Delivery Of Media Agency Services, Which Must Collectively Ensure That The Customer Uses Media Efficiently And In A Business-Supporting Manner With A Focus On Roi And Kpi Fulfillment. Listed Below Are The Main Services That The Framework Agreement Includes: 1. Consulting Services (Strategic And Tactical Advice On Media Use) - Media Strategy (Roadmap) - Annual Plan (Budget Allocation And Management) - Campaign Plans - Ongoing Advice (E.G. Legislation, Market, Crisis Management) - Close Cooperation With The Customer And Other Agencies 2. Execution Of Advertising Campaigns - Offline Media (Planning, Purchasing And Implementation Of Campaigns) - Annual Agreement Negotiations With Media - Preparation Of Media Plans - Purchase And Optimization Of Media Space - Ongoing Follow-Up And Evaluation - Execution Of Special And Time-Critical Activities (E.G. Pool Campaigns) 3. Execution Of Advertising Campaigns - Online Media (Data-Driven, Performance-Oriented Digital Execution) - Media Planning (Digital) - Setup, Activation And Optimization (E.G. Google, Meta, Dsp) - Ongoing Performance Follow-Up - Execution Of Special And Time-Critical Activities (E.G. Pool Campaigns) 4. Reporting (Documentation, Analysis And Performance Follow-Up) - Ongoing Reporting (Weekly, Monthly, Quarterly) - Data Deliveries For Sales Modeling - Follow-Up On Media Prices And Deliveries - Overview Of Campaign Performance And Investments The Framework Agreement Will Also Include The Delivery Of Dedicated Key Resources For Advice And Execution Of Media Planning And Media Strategies, Negotiation Of Annual Agreements, Media Channels, Optimization And Setting Up Of Media Advertisements. The Tender Is Carried Out As A Tender With Negotiation, And The Contracting Authority Expects To Carry Out 1-3 Rounds Of Negotiations Based On The Submission Of Initial Offers By The Pre-Qualified Applicants. Selected Appendices With Background Information On The Danske Spil Group As Well As Information On The Companys New Strategy Are Only Made Available To Applicants Who Are Pre-Qualified. The Ordering Party Uses The Media Pricing Platform Gmp365 For Structuring And Submitting Prices Due To The High Complexity Of Pricing And The Need For Uniformity And Transparency In The Offers. The Platform Is Configured The Same For All Bidders, Which The Pre-Qualified Applicants Will Be Given Access To Use For Calculating Media Prices. No Changes Will Be Made To The Setup During The Bidding Process Without Prior And Explicit Briefing To All Bidders. The Pre-Qualified Tenderers Will Immediately Receive Information About Logging Into Gmp365 At The Same Time As The Invitation To Submit Initial Offers. After The Completion Of Negotiations With All The Tenderers Who Have Submitted An Initial Offer, The Tenderers Are Invited To Either Submit Additional Initial

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