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Request for proposals for Website Revamp. Deadline for Proposals: Feb 25, 2026 Project: Greenpeace MENA Website Revamp Contract Type: Service Agreement for up to 6 months Department: Engagement Reports to: Engagement Director Location: Based in the MENA region (Remotely) Deadline for Proposals: Feb 25, 2026 1. Background Greenpeace Middle East & North Africa (MENA) is a leading environmental organization working across the region to engage diverse audiences through a strong digital presence. To strengthen outreach and engagement, Greenpeace MENA is seeking a professional agency to revamp its current digital presence. The current website is built on the Planet 4 platform. The organization aims to transition to a new, robust "action-led" Information Architecture (IA) that prioritizes user engagement, clearer user journeys, and higher conversion rates. This project is not merely a visual refresh but a structural transformation based on specific "Navigation & Content Model" blueprints that prioritize "Actions" (petitions, events, volunteerism) alongside standard content. 2. Purpose of the Assignment The purpose of this assignment is to engage an agency to: Implement the specific "New IA" Model: Execute the pre-defined Information Architecture blueprint which separates "Actions" from standard "Posts." Complex Content Migration: Audit, clean, and migrate existing content into the new specific taxonomies (converting standard pages into Action pages where necessary). Technical Development: Build specific custom blocks and page archetypes (Campaigns, Deep-dives) that facilitate the new user journey. SEO Preservation: Ensure zero loss of organic traffic during the transition through a rigorous SEO migration strategy. 3. Scope of Work The selected agency will be responsible for the following key areas. Note: Specific architectural blueprints (The "P4 Implementation Plan") will be provided to the successful bidder to guide these tasks. A. Discovery & Content Strategy Content Inventory & Audit: Conduct a full inventory of existing assets. Taxonomy Review: Review and clean up existing "Categories" and "Tags" to align with the new structure. Action Taxonomy Creation: Define and implement a specific "Action Type" taxonomy (e.g., Petitions, Events, Volunteer) distinct from standard news categories. B. Information Architecture & Design Implementation Page Archetype Development: Design and build specific templates as defined in the project briefing: Action Listing Pages: Dynamic feeds filtered by Action Type. Campaign Pages: Hubs collecting all stories and actions related to a specific campaign. Deep-Dive Topic Pages: Detailed thematic explorations. "Take Action" & "Get Informed" Hubs: distinct landing pages for different user intents. UX Enhancements: Implement clear "Next Step" journeys (e.g., offering a donation prompt immediately after a petition signature). C. Technical Development & Custom Features Dynamic UI Blocks: Develop specific content blocks to enhance storytelling, including: Timeline Block: For visualizing campaign histories. Reality Check Block: For myth-busting content. Covers Block: Dynamic headers. Form Integration: Implement robust engagement forms (logic similar to or utilizing Gravity Forms) for petitions, sign-ups, and volunteering, ensuring seamless data capture. Performance Optimization: Ensure high Core Web Vitals scores, specifically optimizing for mobile bandwidths common in the MENA region. D. Migration & SEO Manual & Bulk Migration: Execute the migration of content. Note: This requires identifying current "Act" pages and converting them into the new "Action" post type. 301 Redirection Map: Create and implement a comprehensive redirection strategy. SEO Audit: Conduct pre-launch and post-launch SEO audits to ensure preservation of search rankings. E. Project Management & Training RASCI Model Support: Work within the NROs project management structure (RASCI) to ensure clear deliverables. Training: Provide documentation and training for content editors on how to use the new "Action" archetypes and blocks. 4. Deliverables Inception Report: Detailed work plan, sitemap validation, and migration strategy. UX/UI Wireframes & Prototypes: Focusing on the new "Action" user journeys. Developed Website: Fully functional CMS with all specified custom blocks and taxonomies, and ensure all needed integrations with other systems and tools are successfully tested and completed. Migration Report: Confirmation of content transfer and 301 redirect validation. Training Manuals: specifically for managing "Action" types and Campaign hubs. Maintenance Plan: Proposal for 12-month post-launch support and security updates. 5. Timeline The assignment is expected to be completed within 4-6 months from contract signature. Months 1-2: Discovery, Audit, Taxonomy Definition, Design. Months 3-4: Development, Custom Block Creation, and Content Migration. Months 5-6: Testing (UAT), SEO Verification, Launch, Training. 6. Required Qualifications The agency should demonstrate: Complex CMS Experience: Proven track record in building sites with custom post types and complex taxonomies (beyond standard blogs). Migration Expertise: Specific case studies showing successful migration of content-heavy sites with SEO preservation. Engagement Tech: Experience integrating CRMs or advanced form builders (e.g., Gravity Forms) for advocacy. Regional Knowledge: Familiarity with the MENA digital landscape and Arabic typography/UX requirements. How to apply Proposal Submission Requirements Interested agencies should submit: Technical Proposal: Understanding of the "Action-Led" IA concept. Proposed tech stack and migration methodology. Detailed timeline. Financial Proposal: Breakdown by phase (Design, Dev, Migration). Annual maintenance fee structure. Portfolio: 3 examples of similar complex migrations or advocacy platforms. Tender Link : https://www.daleel-madani.org/calls-for-proposal
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