Tenders Are Invited For Advertising Services Campaign - The Service Of Planning, Preparing And Conducting A ...

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Advertising Services Campaign - The Service Of Planning, Preparing And Conducting A Wide-Range Promotional Campaign Promoting European Funds For The Silesian Voivodeship 2021-2027. 1. The Subject Of The Order Is The Development Of A Creative Concept And The Successive Implementation Of A Campaign In The Silesian Voivodeship Promoting The European Funds For Silesia For 2021-2027. The Campaign Is Intended To Be Primarily Informative About New Calls For Applications For The Program And Informative About Support Options. The Contractor Is Obliged To Prepare And Implement The Campaign In Its Entirety, Including The Purchase Of All Necessary Products And Services For The Purposes Of Conducting The Campaign And The Implementation Of All Components Of The Subject Of The Order: 1.1 Preparation Of A Campaign Strategy Along With A Schedule Of Activities And A Media Plan For Individual Communication Channels Along With A Line Graphic; 1.2 Creating A Common Creative Concept; 1.3 Detailed Planning Of Activities In Accordance With Demand Based On Campaign Strategy. Creation Of All Materials For The Campaign - In Accordance With The Creative Concept; 1.4 Media Planning And Purchasing. During The Campaign, The Media Plan May Be Optimized, In Particular If It Results From The Contractors Recommendations; 1.5 Campaign Implementation; 1.6 Preparation Of A Post-Campaign Report. 2. All Materials Created As Part Of The Campaign Must Meet The Wcag 2.0 Requirement At A Minimum Aa Level. 3. The Description Of The Subject Of The Order (In Short: Opz) Is Annex No. 3 To The Swz/Appendix No. 1 To The Draft Provisions Of The Agreement. 4. The Draft Provisions Of The Contract Regarding The Above Public Procurement, Which Will Be Introduced Into The Content Of The Contract (Abbreviated: Ppu), Are Included In Annex No. 2 To The Swz. 5. Instructions For The Contractor Are Available On The Platform At: Https://Slaskie.Ezaniąjacy.Pl/Servlet/Homeservlet?Mp_Module=Main&Mp_Action=Publicfileslist& Clientname=Slaskie&User_Menu_Hover=Publicfileslist

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