Tenders Are Invited For Advertising Campaign Services – Consulting Services For The Communication And Awaren ...
Tender Notice
TenderID
78577553
Tender Brief
Tenders Are Invited For Advertising Campaign Services – Consulting Services For The Communication And Awareness Campaign In The Field Of Air Quality In The City Of Bucharest
Advertising Campaign Services – Consulting Services For The Communication And Awareness Campaign In The Field Of Air Quality In The City Of Bucharest. The Municipality Of Bucharest Acquires Consulting Services For The Communication And Awareness Campaign In The Field Of Air Quality In The Municipality Of Bucharest According To The Competition Theme. The Municipality Is Concerned With The Sustainable Development Of The Capital From The Perspective Of Ensuring A Healthy Living Environment Alongside Natural And Legal Persons Living And Operating In The Municipality Of Bucharest. Through The Awareness And Communication Campaign, Bucharest City Hall Aims To Increase Citizens Access To Information On Air Quality In The Capital, Respectively To Information On The Negative Influence Of Pollutants On Human Health. It Is Also Aimed At The Municipalitys Use Of The Most Effective Communication Channels With The Local Community And Target Groups So That The Campaign Leads To The Fulfillment Of The Municipalitys Commitment In Terms Of Information And Education Actions Related To Air Quality. In This Sense, Through The Solutions Contest Organized By Bucharest City Hall, The Aim Is To Select The Best Proposal For Branding Development, Respectively: Choice Of Campaign Name, Manual Of Visual Identity And Logo-Type Creative Elements, Video - Audio Spot For Tv, Radio, Online And Outdoor Display Related To The Communication And Awareness Campaign, So That It Is Unitary, Constant And Easily Recognizable. Through The Solution Competition, The Aim Is To Choose The Best Proposal For The Campaign, So That It Reaches As Many Citizens As Possible And Generates Interest In The Subject Of Air Quality In The Capital And Determines The Modification Of Their Behavior By Reporting On The Activities That Have An Impact On Quality The Air. The Urban Development Of The Capital And The Socio-Economic Dynamics Of Recent Years, Accompanied By The Considerable Increase In Urban Transport Of All Categories, Require The Municipality To Take Actions That Contribute To Ensuring Optimal Living Conditions For Citizens In The Perspective Of Meeting The Air Quality Objectives. The Sharp Increase In The Car Fleet, The Characteristics Of Road Traffic, As Well As The Preference Of Users For Certain Types Of Mobility, Contribute To The Obvious Detachment Of Road Traffic As The Main Source Of Air Pollution In The City Of Bucharest, Through The Emissions Of Pollutants And Greenhouse Gases, Such As : Carbon Dioxide, Carbon Monoxide, Nitrogen Oxides, Sulfur Oxides, Suspended Particles (Pm10, Pm2.5 And Ultrafine Particles), Lead, Volatile Organic Compounds, Etc. […]
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