Request For Expression Of Interest For Consulting Service For Marketing And Public Communication

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Request For Expression Of Interest For Consulting Service For Marketing And Public CommunicationProject Name Ho Chi Minh City Green Transport DevelopmentMarketing And Public Communication Consultant Under The Ho Chi Minh City Green Transport Development Project The Consultant Will Provide Support To Two Following Projects A The Ho Chi Minh City Green Transport Development Project Including Two 02 Main Components Component 1 Brt Corridor Development Component 2 Institutional Strengthening B Technical Assistance Project For The Hcmc Green Transport Development Project Financed By State Secretariat For Economic Affairs Seco Fund Entrusted To The World Bank This Project Will Contribute To Improve The Performance And Efficiency Of Public Transport Along A High Priority Corridor In Hcmc Components Of The Seco Technical Assistance Project Include Component A Integrated Urban Development Component B Transport Planning For Enhanced Connectivity Component C Capacity Strengthening 2 The Consulting Service Hereinafter Mentioned As The Service Includes The Consultant Shall Support The Client During The Entire Project Implementation And Initial Operation At Most 12 Months In Four Main Tasks A Task 1 Development Of A Brand Identity System And An Overall Communication Strategy Of The Project Market Research Development Of A Brand Identity System Development Of An Overall Communication Strategy B Task 2 Media Press Public Relations Organizing Project Monitoring Press Team Press Releases Press Conference Press Briefing Articles Reportages Thematic Reports And Newspaper Interviews Information Room Communication Training And Media Crisis Management C Task 3 Government Relations Building Relations With Relevant Sectors D Task 4 Public Relations Website And Social Media Sites Advertising Activities Community Activities And Project Events

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