Tenders Are Invited For Switzerland Consultancy 6 Months Digital Content And Audience Analyst Communication And Marketing Division Of Private Fundraising And Partnerships Unicef Works In Some Of The WorldS Toughest Places To Reach The WorldS Most Disadvantaged Children To Save Their Lives To Defend Their Rights To Help Them Fulfill Their Potential Across 190 Countries And Territories We Work For Every Child Everywhere Every Day To Build A Better World For Everyone And We Never Give Up For Every Child Hope Unicefs Division Of Private Fundraising And Partnerships Pfp Has Ambitious Goals To Deliver On Income Influence And Brand Recognition A Key Driver Of Increased Income Is A Strong Brand And A Key Strategy To Deliver That Is Through Engaging Content To Both Build The Brand And Engender Support Understanding Audiences Influencers And The Conversations Taking Place Online That Are Relevant To Unicef And Its Work Is Critical To Communicating And Producing Content That Resonates Among Existing Audiences And Allowing Unicef To Reach New Audiences And Donors The Supporter Content Team Within Pfps Communications And Marketing Unit Seeks To Measure Unicefs Communication Content Online As Used Among Key Markets In Real Time In Addition The Team Aims To Monitor Influencers And Conversations Relevant To Unicef And Based On These Measurements And Analysis Create Insights To Produce Engaging Content Relevant To These Audiences The Team Also Seeks To Benchmark Unicefs Content With Our Comparators All This Will Aid Unicef In Advocating For The Rights Of Children Communicating The Work We Do Build Unicefs Brand And Respond To The Needs Of Children Ultimately With Financial Support How Can You Make A Difference The Role Form Part Of Unicefs Private Fundraising And Partnerships Division Pfp Aim To Strengthen Its Online And Social Media Monitoring Efforts With A View To Gaining Better Insight Into Its Current And Potential Audiences And Their Behaviors And Informing Advocacy Brand Building And Fundraising Efforts Reporting To The Communication Manager Supporter Content With A Dotted Line To The Communications Market Support Manager This Role Will Work Closely With Various Teams Within Pfp Including The Supporter Content Team Individual Giving Content Team Communications Market Support Team Emergency Fundraising Unit Digital Fundraising Team And Market Knowledge The Role Will Build A Meaningful Methodology To Monitor And Measure The Impact Of Unicefs Content In Key Markets In Real Time And Analyze How This Compares To The Performance Of Our Comparators In Addition The Role Will Monitor And Analyze Influencers And Conversations Relevant To Unicef And Generate Insights For The Team To Produce Timely And Engaging Content That Will Drive Awareness And Willingness To Support Main Tasks Under The Supervision Of The Communication Manager For Supporter Content And Working Closely With The Communications Emergencies And Fundraising Content Teams The Role Will Help Pfp Deepen Its Understanding Of Existing And Potential Online Audiences In Support Of Advocacy Engagement And Fundraising Efforts Online And Social Media Environment Scanning This Includes Regularly Analyzing Online Media And Social Media Conversations Relating To Unicef Priority Topics Such As Emergencies With A Particular Focus On Sudden Onset Emergencies As Well As Planned Communications Activities In Selected Fundraising Markets The Aim Is To Understand And Identify Evolving News Angles Communications And Fundraising Peaks Engaging Content Influencers Risks Comparator Analysis Gain Intelligence On The Performance Of Selected Peers On Priority Topics To Inform Brand Building Efforts This Means Regularly Monitoring Social Media Activities Of Selected Peers On Priority Issues Including Messaging Angles Type Of Content Used Content Performance Analysis Analyze Social Media Activities In Selected Fundraising Markets Around Emergencies And Planned Communication Activities To Better Understand Needs Gaps And Opportunities And Advise Internal Stakeholders E G Cause Framework Campaign Leads On Performance Influencers Key Conversations And Risks This Includes Regularly Monitoring Relevant Social Media Accounts And Translating Analysis Into Actionable Insights Deliverables 10 Days Design Standard Procedures For The Pfp Communication Team To Produce Actionable Insights And Recommendations Based On Social Media Conversations Evolving Angles And Influencers Relevant To Unicef Including On Emergency And Non Emergency TopicsPerformance Of Comparators Online ContentPerformance Of Unicef Online And Social Media Content On Emergencies And Planned Communications Activities Including Cause Campaigns Integrated Campaigns And Evergreen Communications Activities 3 Times Per Week Produce A Short Snapshot Report That Highlights The Following Information Top 3 Global Social Media Conversations Relevant To Unicef Pfp Angles Tone Content That Is Resonating Among AudiencesPerformance Of Unicef Pfp Content In Selected Fundraising Markets Relating To EmergenciesPerformance Of Unicef Pfp Content In Selected Fundraising Markets For Planned Communications Activities Including The Cause Campaigns Integrated Communications And Fundraising Campaigns And Content Such As Vaccinations Diwali Nutrition Parenting Evolving Story Angles In Which Unicef Has A Stake Such Emergencies Education Health Child Protection And Water And SanitationTop Influencers And Stakeholders In Each Relevant ConversationTop New Audiences And What Content Is Resonating Effectively Among These GroupsOn A Monthly Basis Produce Snapshot Reports On The Following Specific Areas Parenting Map Online Media And Social Media Landscape In Key Markets And Identify Key Audiences And Contentcategories Around Parenting That Will Generate Engagement And Reach Integrated Campaigns Such As Vaccines Diwali Etc Analyze The Performance Of Unicef Pfp Content Around This Subject Matter When It Comes To Engagement And Fundraising Performance Identify New Angles Influencers And Opportunities For Unicef To Engage Further Evergreen Content Analyze Performance Of Content Produced By Pfp In Terms Of Reach And Engagement Around Child Friendly Cities Impact Stories Nutrition And Brandraising Content Emergencies Analyze Content Produced By Unicef Pfp Relating To Key Emergencies Such As Syria South Sudan And Venezuela Identify New Angles Influencers And Opportunities For Unicef To Engage Further Sudden Onset Emergency Report Only When This Occurs During A Sudden Onset Emergency Analyze The Impact Of Online Media Placement And Social Media Engagement Analyze Fundraising And Communications Peaks Benchmark Content And Performance With Comparators And Provide Insights Into Angles And Formats That Perform BetterEstimated Duration Of The Contract And Proposal 6 Months Reporting To Communications Manager Supporter Content With A Dotted Line To Communications Market Support Manager Work Place To Be Based In Geneva Or Home Based With Regular Travel To Unicef Pfp In Geneva To Qualify As An Advocate For Every Child You Will HaveBachelor Of Arts Degree In Communication Marketing Social Media Or Data AnalyticsMinimum Of 3 Years Of Relevant Experience In One Or More Of The Following Areas Social Media Management Information Management Data Analysis Data Visualization Strong Capacity To Translate Data Into Insights Solid Skills On Business Intelligence Tools Powerbi Google Data Studio Tableau Strong Data Visualization SkillsStrong Digital Analytics Technical Skills Google Analytics Google Tag Manager Social Backends Talkwalker Apis Experience Of Working For An International Organization Or An Ngo Is DesirableFluency In English Verbal And Written Required And A Working Knowledge Of Spanish And Or French Is An Asset Strong Analytical SkillsStrong Organization And Planning SkillsAbility To Work Independently And With Teams In The FieldFor Every Child You DemonstrateUnicefS Core Values Of Care Respect Integrity Trust Accountability And Core Competencies In Communication Working With People And Drive For Results View Our Competency Framework At Http Www Unicef Org About Employ Files Unicef Competencies PdfRemarks Please Indicate Your Ability Availability And Gross Daily Monthly Rate In Us To Undertake The Terms Of Reference Above Including Travel And Daily Subsistence Allowance If Applicable Applications Submitted Without A Daily Monthly Rate Will Not Be Considered Also Please Mention The Earliest Date You Can Start Taxation Unicef And The United Nations Accept No Liability For Any Taxes Duty Or Other Contribution Payable By The Consultant And Individual Contractor On Payments Made Under This Contract Neither Unicef Nor The United Nations Will Issue A Statement Of Earnings To The Consultant And Individual Contractor Unicef Is Committed To Diversity And Inclusion Within Its Workforce And Encourages All Candidates Irrespective Of Gender Nationality Religious And Ethnic Backgrounds Including Persons Living With Disabilities To Apply To Become A Part Of The Organization Unicef Has A Zero Tolerance Policy On Conduct That Is Incompatible With The Aims And Objectives Of The United Nations And Unicef Including Sexual Exploitation And Abuse Sexual Harassment Abuse Of Authority And Discrimination Unicef Also Adheres To Strict Child Safeguarding Principles All Selected Candidates Will Therefore Undergo Rigorous Reference And Background Checks And Will Be Expected To Adhere To These Standards And Principles How To Apply Unicef Is Committed To Diversity And Inclusion Within Its Workforce And Encourages Qualified Female And Male Candidates From All National Religious And Ethnic Backgrounds Including Persons Living With Disabilities To Apply To Become A Part Of Our Organization To Apply Click On The Following Link Http Www Unicef Org About Employ Job 523943
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