Advertising and Marketing ServicesFramework agreement on media planning and purchase including strategic and tactical media planning 2021 2023Description VLAM covers eleven product groups sectors each of which has great autonomy in terms of strategy and the use of resources In addition VLAM also works for third parties and carries out a horizontal and cross sectoral program Advertising agencies are consulted or not after consulting the market through public procurement procedures to design and implement communication campaigns of the different product groups and customers The purchase of media space including strategic and tactical media planning is centralized at a media agency The task of the media agency is to centralize and optimize VLAM s media investments while maintaining the independence of the various sectors by strategically and efficiently planning and purchasing media space The agency must develop the necessary creativity and proactivity to develop an optimal media mix in consultation with VLAM Where necessary VLAM will also involve the advertising agency in this consultation Time limit for receipt of tenders or requests to participate Date 15 06 2020 Local time 10 00 Disclaimer The above text is machine translated For accurate information kindly refer the original document
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