Request For Expression Of Interest For Hiring Of Agency For Media Planning Buying And MonitoringProject Name National Aids Control Support ProjectThe National Aids Control Programme Nacp Aims To Consolidate The Gains Made Under The Earlier Phases Of Project Implementation Expand Access To Services Upscale Critical Interventions So As To Ensure A Decisive Reversal In The Spread Of The Epidemic And Strengthen Capacity Of The Existing Health System To Ensure Long Term Sustainability A Vital Concern For This Chronic Disease That Has No Cure The Overall Goal Of Nacp Is To Halt And Reverse The Epidemic In India Over The Next 5 Years By Integrating Prevention Care Support And Treatment The Key Principle That Drives The Nacp Programme Is The Scaled Up Synergy Between Communication Response And Service Delivery At All Levels Therefore Communication Strategy And Implementation Are Cross Cutting And Integral Strategic Interventions In All Components Of Hiv Aids Prevention Care And Support And Treatment Programmes Under Nacp Communication Objectives Of Nacp Are To Motivate Behaviour Change In A Cross Section Of Identified Populations At Risk Including The High Risk Groups Csw Idu And Msm And Bridge Population Groups Clients Of Sex Workers Migrants And Truck Drivers Raise Awareness Levels About Risk And The Need For Behaviour Change And The Use Of Condoms Among Youth And Women In The General Population Generate A Demand For Health Services And Create An Enabling Environment For Prevention As Well As Institutional And Community Care And Support The Government Of India Has Applied For A Credit From The World Bank Towards The Cost Of The Proposed Nacp Iv And Intends To Apply Parts Of The Proceeds For Consultant Services The Nacp Shall Be Implemented By National Aids Control Organization Naco Ministry Of Health And Family Welfare Govt Of India
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