Contract Notice Advertising And Marketing ServicesQub 1832 19 Contract For An International Digital Marketing And Communications Partner For ChinaDescription Contract Scope To Develop The UniversityS Brand Awareness And Market Positioning Amongst Its Target Audiences Increase Consideration Levels And Drive Lead Generation For The UniversityS Range Of International Programmes To Support Its Ambitious Recruitment Targets The Agency Will Be Responsible For Development And Implementation Of Integrated Multi Channel Digital Marketing And Content Plans In China Robust Reporting And Digital Advice And Guidance On An Ongoing Basis To The UniversityS In House And In Market Teams To Inform Planning Delivery And To Optimise Marketing Performance The Agency Is Required To Have The Following Experience And Capabilities Extensive International Digital Marketing Experience In China Gained Within The Higher Education Sector With A Strong Track Record Of Successful Recruitment Campaign Delivery And Content Delivery Working Directly With Students And Alumni Provision Of A Senior Account Manager For The University Supported By An Experienced Account Team Which Should Include Specialists In Media Planning Media Buying And Copywriting For China Provision Of Named Bi Lingual English Mandarin Members Of Staff Who Will Carry Out Translation Services And Copywriting For Organic Social Media Activity And Digital Campaigns Whom The UniversityS Team Will Be Able To Train And Liaise Directly With To Ensure Key Messages Tone Of Voice And Positioning Are In Line With The University Overarching Brand Position Agency Availability On A Reactive Basis To Provide Support On A Campaign By Campaign Basis Across Different Time Zones To Ensure Immediacy Of Communications Flexibility To Work With A Range Of Stakeholders Including International Office Faculty Marketing Teams And Academic Staff Strategic Marketing And Communications Time Limit For Receipt Of Tenders Or Requests To Participate Date 27 06 2019 Local Time 16 00
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