Expressions Of Interest For Econsult Lighting Africa Nigeria Consumer Education Below The Line Phase 3

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Expressions Of Interest For Econsult Lighting Africa Nigeria Consumer Education Below The Line Phase 3Lighting Africa Is A Joint World Bank Ifc Program Aimed At Helping 250 Million People In Sub Saharan Africa Especially Rural Urban And Sub Urban Consumers Without Electricity Access To High Quality Safe And Reliable Lighting Launched In March 2015 And Scheduled To End In June 2020 The Lighting Africa Nigeria Program Has Committed Significant Resources And Worked Closely With A Range Of Key Stakeholders To Develop An Off Grid Energy Market In Nigeria The Market Is Now In Its Early Growth Stage As The Program Enters Its Final Year Consumer Education Is Focused On Addressing The Perception Knowledge And Purchase Barriers Encountered By Consumers Accordingly Ifc Is Soliciting Proposals From Marketing Communications Firms To Develop And Implement A Below The Line Consumer Education Program That Builds On Previous Efforts To Drive Rapid Consumer Uptake Of Quality Verified Solar Lighting Products To At Least 500 000 Additional Households In Nigeria By June 2020

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