Request For Expression Of Interest For Consulting Services To Conduct The Sierra Leone National Tourism Mark ...

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Request For Expression Of Interest For Consulting Services To Conduct The Sierra Leone National Tourism Marketing Strategy And Re BrandingProject Name Sierra Leone Economic Diversification ProjectThe Consulting Services The Services Include Developing A National Tourism Marketing Strategy That Is Feasible To Implement Resonates With Tourism Stakeholders And Target Markets And Embraces The Importance Of Sustainability The Consultancy Will Also Kick Start Implementation Of Key Priority Actions Including The Rebranding Of The Destination A Social Media Marketing Strategy Production Of Key Collateral And Marketing Training The Marketing Strategy Should Be I Demand Driven And Based On Market Intelligence And Research Ii Embrace Digital Platforms New Technology And Low Cost Advertising Mediums Iii Be Highly Targeted On Markets With The Highest Potential Of Converting Interest Into Visitation Which May Include Domestic Regional And International Markets Iii Leverage Earned Media And Public Relations While Supporting Private Sector Promotional Efforts Iv Include An Estimated Return On Investment For Major Marketing Budget Categories V Be Action Focused And Feasible Given The Resources And Capacity To Implement The Gosl And Stakeholders Have Made Their Commitment Clear For The National Marketing Strategy To Focus On Ecotourism And Sustainable Tourism And The Pursuit Of Related Niche Markets For The Project Duration

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